Privacy policy

ZIMA Dental – PRIVACY NOTICE

ZIMA Dental (we, us or our), understands that protecting your personal data is important. This Privacy Notice sets out our commitment to protecting the privacy of personal data provided to us, or otherwise collected by us when you visit our website, purchase our dental products, or when we interact with you.

It is important that you read this Privacy Notice together with any other detailed privacy notices we may provide when we are collecting or processing personal data about you so that you understand our privacy practices in relation to your data.

The information we collect

Personal information: is information that relates to an identified or identifiable individual.

We may collect, use, store and disclose different kinds of personal data about you which we have listed below:

Identity Data including first name and last name.
Contact Data including billing address, shipping address, email address and telephone numbers.
Financial Data including bank account and payment card details (through our third party payment processor, Appstle, Shopify (Shop Pay), PayPal, GooglePay and ClearPay).
Transaction Data including details about payments from you to us, refunds from us, and other details of products you have left in your basket or purchased from us.
Technical and Usage Data including internet protocol (IP) address, time zone, your browser session and geo-location data, statistics on page views and sessions, search queries and/or browsing behaviour, information about your access and use of our website, including through the use of Internet cookies, your communications with our website and the type of browser you are using.
Profile Data including purchases or orders you have made with us, support requests you have made, feedback and survey responses.
Interaction Data including information you provide to us when you participate in any interactive features of our website, including surveys, contests or promotions.
Marketing and Communications Data including your preferences in receiving marketing from us and our third parties and your communication preferences.
Special Categories of Personal Data is a special category of personal data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not actively request special categories of data about you, nor do we collect any information about criminal convictions and offences. If at any time we need to collect special categories of data about you, we will only collect it and use it as required or authorised by law.

How we collect personal information

We collect personal data in a variety of ways, including:

Directly: We collect personal information which you directly provide to us, including e.g. when you enter your details to purchase the things in your shopping cart or when you request our assistance via email.
Indirectly: We may collect personal information which you indirectly provide to us while interacting with us, such as when you use our website, in emails or over the telephone.
From third parties: We collect personal information from third parties, e.g. from details of your use of our website from our analytics and cookie providers and marketing providers. See the “Cookies” section below for more detail on the use of cookies.

Purposes and legal bases for processing

We collect and process personal data about you only where we have legal bases for doing so under applicable laws. We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please reach out to us if you need further details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose of use / disclosure	Type of Data	Legal Basis for processing
To process, dispatch and deliver our products to you, including managing payments and delivery fees.	Identity Data Contact Data Financial Data Transaction Data Marketing and Communications Data	Performance of a contract with you Legitimate interests: to recover debts due to us.
To manage our relationship with you, including notifying you about the changes to our Terms & Conditions and Privacy Policy, and asking you to leave a review.	Identity Data Contact Data Profile Data Marketing and Communications Data	Performance of a contract with you Necessary to comply with a legal obligation Legitimate interests: to keep our records updated and monitor how customers use our products.
To make suggestions and recommendations to you about our products that may be of interest to you, and to give you a nudge when you have forgotten some items in your shopping cart.	Identity Data Contact Data Transaction Data Technical and Usage Data Profile Data Interaction Data Marketing and Communications Data	Legitimate interests: to develop out products and grow our business.
To contact and communicate with you about any enquiries you make with us via email.	Identity Data Contact Data	Legitimate interests: to ensure we provide the best customer experience we can offer by answering all of your questions.
To use data analytics to improve our website , products, marketing, customer relationships and experiences.	Technical and Usage Data	Legitimate interests: to define types of customers for our products, keep our website updated and relevant, to develop our business and inform our marketing strategy.
For internal record keeping, administrative, payment and refund purposes.	Identity Data Contact Data Financial Data Transaction Data	Performance of a contract with you To comply with a legal obligation Legitimate interests: to recover money due to us and ensure we can notify you about changes to our Terms & Conditions and any other administrative points.
For analytics, to protect our business and website, and for business development, including to operate and improve our Services, associated applications and associated social media platforms.	Identity Data Contact Data Technical and Usage Data	Legitimate interests: to keep our website updated and relevant, to develop our business, to inform our marketing strategy and network security. Necessary to comply with a legal obligation
For advertising and marketing, including to send you promotional information about our products and information that we consider may be of interest to you.	Identity Data Contact Data Technical and usage Data Profile Data Marketing and communications Data	Legitimate interests: to develop our study how customers use our Products, to develop them and grow our business
To run promotions or offer additional benefits to you.	Identity Data Contact Data Profile Data Interaction Data Marketing and communications Data	Legitimate interests: to facilitate engagement with our business and grow our business

If you have consented to our use of data about you for a specific purpose, you have the right to change your mind at any time, but this will not affect any processing that has already taken place. Where we are using your data because we or a third party have a legitimate interest to do so, you have the right to object to that use though, in some cases, this may mean that we have to cancel a your order. Further information about your rights is available below.

Our disclosures of personal information to third parties

We may disclose personal information to:

our employees, contractors and/or related entities;
IT service providers, data storage, web-hosting and server providers such as Shopify. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy);
marketing or advertising providers such as Kalvyio, TripleWhale, Google Analytics (you can read more about how Google uses data when you use third party websites, please see: https://policies.google.com/technologies/partner-sites or any other URL Google may use from time to time), Facebook Pixel or other relevant analytics businesses.
professional advisors, bankers, auditors, our insurers and insurance brokers;
payment systems operators such as Appstle, Shopify (Shop pay), PayPal, ClearPay and GooglePay;
our existing or potential agents or business partners;
anyone to whom our business or assets (or any part of them) are, or may (in good faith) be, transferred;
courts, tribunals and regulatory authorities, in the event you fail to pay for goods or services we have provided to you;
courts, tribunals, regulatory authorities and law enforcement officers, as required or authorised by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights; and
any other third parties as required or permitted by law, such as where we receive a subpoena.

We have enabled Google Analytics Advertising Features including Advertising Reporting Features, Demographics and Store Visits etc. We and third-party vendors use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as Google advertising cookies) or other third-party identifiers together.

You can opt-out of Google Analytics Advertising Features including using a Google Analytics Opt-out Browser add-on found here. To opt-out of personalised ad delivery on the Google content network, please visit Google’s Ads Preferences Manager here or if you wish to opt-out permanently even when all cookies are deleted from your browser you can install their plugin here. To opt out of interest-based ads on mobile devices, please follow these instructions for your mobile device: On android open the Google Settings app on your device and select “ads” to control the settings. On iOS devices with iOS 6 and above use Apple’s advertising identifier. To learn more about limiting ad tracking using this identifier, visit the settings menu on your device.

Overseas transfers

Where we disclose personal data to the third parties listed above, these third parties may store, transfer or access personal data outside of the United Kingdom. The level of data protection in countries outside of the United Kingdom may be less comprehensive that what is offered in the United Kingdom. Where we transfer your personal data outside of the United Kingdom, we will perform those transfers using appropriate safeguards in accordance with the requirements of applicable data protection laws and we will protect the transferred personal data in accordance with this Privacy Notice. This includes:

only transferring your personal data to countries that have been deemed by applicable data protection laws to provide an adequate level of protection for personal data; or
including standard contractual clauses in our agreements with third parties that are overseas.

Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

Your rights and controlling your personal data

Your choice: Please read this Privacy Notice carefully. If you provide personal information to us, you understand we will collect, hold, use and disclose your personal information in accordance with this Privacy Notice. You do not have to provide personal information to us, however, if you do not, it may affect our ability to process and dispatch your order.

Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this Privacy Notice. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.

Access, correction, processing and portability: You may request details of the personal data that we hold about you and how we are processing it (commonly known as a “data subject request”). You may also have a right in accordance with applicable data protection law to have your personal data rectified or deleted, to restrict our processing of that information, to object to decisions being made based on automated processing where the decision will produce a legal effect or a similarly significant effect on you, to stop unauthorised transfers of your personal information to a third party and, in some circumstances, to have personal information relating to you transferred to you or another organisation.

Unsubscribe: To unsubscribe from our e-mail database or opt-out of communications (including marketing communications), please contact us using the details below or opt-out using the opt-out facilities provided in the communication.

Withdraw consent: Where we are relying on consent to process your personal data, you have the right to withdraw your consent at any time. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Complaints: If you wish to make a complaint, please contact us using the details below and provide us with full details of the complaint. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Storage and security

We are committed to ensuring that the personal information we collect is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures, to safeguard and secure personal information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.

While we are committed to security, we cannot guarantee the security of any information that is transmitted to or by us over the Internet. The transmission and exchange of information is carried out at your own risk.

Cookies

We may use cookies on our website from time to time. Cookies are text files placed in your computer's browser to store your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable information. However, they do recognise you when you return to our online website and allow third parties, such as Google and Facebook, to cause our advertisements to appear on your social media and online media feeds as part of our retargeting campaigns. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to use a shopping cart or make use of e-billing services.
Analytical/performance cookies. These are cookies that allow us to recognise and count the number of visitors to our website and to see how visitors move around our website when they are using them. This helps us to improve the way our website work, for example, by ensuring that users find what they are looking for easily.
Functionality cookies. These are used to recognise you when you return to our website. These cookies enable us to personalise our content for you and remember your preferences (for example, your choice of language or region).

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie key	Purpose
__cf_bm	This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.
__kla_id	Tracks when someone clicks through a Klaviyo email to your website
_clck	This cookie is used to store a unique user ID.
_clsk	This cookies function is to store and combine pageviews by a user into a single session recording.
_fbp	Used by Meta to deliver a series of advertisement products such as real time bidding from third party advertisers
_ga	This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.
_ga_C86XNKFDH3	This cookie is used by Google Analytics to persist session state.
_ga_F1Z2KF9E1Y	This cookie is used by Google Analytics to persist session state.
_gat	This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites.
_gat_UA-180962413-1	This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It is a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
_gcl_au	Used by Google AdSense for experimenting with advertisement efficiency across websites using their services
_gid	This cookie is set by Google Analytics. It stores and update a unique value for each page visited and is used to count and track pageviews.
_hjAbsoluteSessionInProgress	The cookie is set so Hotjar can track the beginning of the user's journey for a total session count. It does not contain any identifiable information.
_hjFirstSeen	The cookie is set so Hotjar can track the beginning of the user's journey for a total session count. It does not contain any identifiable information.
_hjIncludedInSessionSample_3106890	We are currently classifying this cookie, together with the providers of individual cookies.
_hjSession_3106890	We are currently classifying this cookie, together with the providers of individual cookies.
_hjSessionUser_3106890	This cookie is used to persist the Hotjar User ID, unique to that site on the browser.
_landing_page	This cookie is used to track, report, and analyze on landing pages.
_orig_referrer	This cookie is generally provided by Shopify and is used in connection with a shopping part.
_s	This cookie is associated with Shopify's analytics suite.
_shopify_s	This cookie is associated with Shopify's analytics suite.
_shopify_sa_p	This cookie is associated with Shopify's analytics suite concerning marketing and referrals.
_shopify_sa_t	This cookie is associated with Shopify's analytics suite concerning marketing and referrals.
_shopify_y	This cookie is associated with Shopify's analytics suite.
_tt_enable_cookie	This cookie is used as a means of tracking website activity to help TikTok optimise it's advertising.
_ttp	This cookie measures and improves the performance of advertising campaigns to personalize the user's experience (including ads) on TikTok.
_y	This cookie is associated with Shopify's analytics suite.
ANONCHK	This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
auth-security_rand_salt_	We are currently classifying this cookie, together with the providers of individual cookies.
baMet_visit	We are currently classifying this cookie, together with the providers of individual cookies.
cart_currency	This cookie is used to recognize the user’s country of origin and populate the correct transaction currency.
CLID	This cookie is usually set by Dstillery to enable sharing media content to social media. It may also gather information on website visitors when they use social media to share website content from the page visited.
first_session	This cookie identifies a new user's first session
IDE	This cookie is set by Doubleclick and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
keep_alive	This cookie is used in connection with buyer localization.
localization	These cookies are set on pages with the Flickr widget.
MR	This is a Microsoft MSN 1st party cookie which we use to measure the use of the website for internal analytics.
MR	This is a Microsoft MSN 1st party cookie which we use to measure the use of the website for internal analytics.
MUID	This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking.
MUID	This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking.
recentlyViewed	This cookie stores a list of properties that a user views.
secure_customer_sig	This cookie is generally provided by Shopify and is used in connection with a customer login.
shopify_pay_redirect	This cookie is used in connection with checkout.
SM	This is a Microsoft MSN 1st party cookie which we use to measure the use of the website for internal analytics.
SRM_B	This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website.
test_cookie	This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor's browser supports cookies.
true_rand_gen_sequence.dat_	We are currently classifying this cookie, together with the providers of individual cookies.

Links to other websites

Our website may contain links to other party’s websites. We do not have any control over those websites and we are not responsible for the protection and privacy of any personal information which you provide whilst visiting those websites. Those websites are not governed by this Privacy Notice.

Amendments

We may change this Privacy Notice from time to time. We will notify you if we make a significant change to this Privacy Notice, by contacting you through the contact details you have provided to us and by publishing an updated version on our website. For any questions or notices, please contact at:

Email: support@zimadental.co.uk

Last update: August 2022